Apple’s ‘Awe Dropping’ Event: 5 Themes Beyond the Products
Walking onto Apple’s campus for a live event is a little like stepping into a hyper-polished alternate reality. Given that I’ve attended numerous events at Apple’s famous “Spaceship” headquarters in Cupertino, I should know better. The buildings gleam, the landscaping looks like it’s been curated by a Hollywood set designer, and most surreal of all,…
